Program och innehåll

We’ll kick off the Startup Program by introducing you to the other entrepreneurs who’ll join you for all nine sessions. In this first session, we’ll go through the program’s agenda, goals, and expectations, and help you start building your action plan.

You’ll also get an introduction to Science Park’s full range of services and the resources available to support your idea’s growth. Finally, we’ll take a tour of our coworking space, where you’ll be working throughout the three-month program.

Part 1: The road to success through highs and lows

How do you build a company from your kitchen to market leadership in 15+ countries and have the courage to leave at the top?

Sara Serray shares her journey from idea to exit, where she single-handedly built a value-driven brand focused on health. Her company, Wellibites, has been recognized by H.M. The King of Sweden, gained strong media attention, and grown into multiple markets — from retail and pharmacies to online sales.

An open and inspiring talk about growing with your company, making tough decisions, and daring to go your own way.

Part 2: Guidance for innovations in health

After the lecture, we’ll be joined by Edvard Wiberg and Christina Petersson from Region Jönköpings län (RJL), who will share their insights and experiences on innovation within healthcare and wellbeing.

In this seminar, we’ll explore how to develop your business idea and take the first steps toward building your company.

We’ll begin with creativity and idea development using the NABC model, and then move on to practical aspects such as company formalities and key considerations when getting started.

In this hands-on session, we’ll focus on turning your idea into a tangible concept. How do you approach your first Minimum Viable Product (MVP)? What strategy should you use to develop your idea through technology?

Experts from Knowit will guide you through practical exercises and workshops to shape and refine your concept.

We’ll dive into brand identity and explore how to communicate your business idea effectively.

Branding experts from Bolt will lead an interactive workshop on how to build a strong and authentic brand.

This seminar focuses on startup funding — from early-stage financing to long-term strategies. We’ll go through different funding types, common challenges, and the key steps of the startup funding journey. After the session, you’ll walk away with a clearer funding strategy tailored to your startup.

Time to fine-tune your pitch!

This session will help you sharpen your message, improve your presentation skills, and ensure your story connects with the right audience.

It’s time to put your pitch to the test!

You’ll present your pitch internally to the other participants and receive constructive feedback from your peers and a panel of judges.

A great opportunity to practice and refine your delivery before the final event.

The big finale!

A selected group of business ideas will get the chance to pitch on stage in front of an audience, investors and a jury of experts.

It’s an opportunity to showcase your progress, gain valuable feedback — and take the next step on your entrepreneurial journey.